Top OTT Advertising Platforms in the United States
When we talk about the top Over-the-top (OTT) Adtech companies across the globe, Netflix and Disney+ come to our mind. However, the scenario has changed due to the coming of numerous Adtech companies. They are known for live streaming services, region-specific content, good recommendations, multiple user accounts, and more.
Over-the-top (OTT) or we can say the streaming TV ads are the advertisements streamed to viewers within this video content. These ads give a chance for advertisers to get the latest audiences at scale as more viewers lean into delivered video content in the lie of regular cable and broadcast TV.
If you want to know about the top ott advertising platforms in the United States, let's see below a list of the top ott advertising platforms in the United States.
OTT Advertising Platforms United States
Let's take a look at the best over-the-top (OTT) advertising platforms in the United Kingdom.
#1 IBM Cloud Video
IBM Cloud Video is one more OTT advertising platform worth focusing on in our OTT stages correlation. This stage is essential for IBM, which is an enormous leader in the technological world. IBM Cloud Video offers video hosting for both live and on-demand video content. One past difficulty of IBM Cloud Video was that the OTT stage offered no monetization options.
Cost:
Advertisement :
$106.00 per month
Benefits:
Mobile compatible player
Live chat and Q&A
HD live broadcasting
Recording of broadcasts
Multi-CDNs
Video Distribution and Workflow
Quality of service player
Live playlists with looping, etc.
Key features:
It gives powerful video analytics.
It offers content delivery.
In addition, it has many tools for video monetization and boosting user engagement (including polling).
Business Uses:
IBM Cloud Video is used for employee communications; commercial promotion; commercial or academic or public service virtual conferences; government proceedings; concerts or other entertainment; or other virtual services or events.
#2 Vimeo Livestream
Vimeo Livestream has been providing streaming services for a long time. Now it has become an excellent OTT advertising platform in the United States.
Cost:
$75. /mo
Benefits:
High Quality
Livestream with peace of mind
Grab your viewers' attention, etc.
Key features:
It gives custom video gallery pages and in-house content delivery.
It offers a white-label video player.
In addition, it offers many features, including;
Viewer engagement tools
Simulcasting and multistreaming support, etc.
Support:
Vimeo Livestream support team is available around the clock to assist you.
Business Uses:
This software currently offers an OTT service for media businesses that are launching their own streaming service.
#3 Dacast
Dacast is a famous OTT advertising platform ranking in the United States. It is best for businesses to broadcast and host live and on-demand collections of video content. Millions of professionals use this OTT advertising platform because it is easy to use and gives a secure solution for high-performance enterprise video delivery.
Cost:
$39 / month
Benefits:
Fully brandable player
Integrates easily with live streaming tools
Embeds across social media and your own website
Not a complete package.
Key features:
It gives many monetization tools (SVOD, AVOD) and pay-per-view (TVOD).
It provides access to white labels and branding control.
It provides live encoding support for the top video encoders.
It has unlimited viewers and live channels for business.
In addition, it offers many features, including;
Video security tools
Player API and Video API access
24/7 tech support
Support:
Dacast 24/7 support team is here to help you for any question or technical issue.
Business Uses:
Many business uses this software because it is the only video platform offering high-performance live streaming and video hosting features at the attrectives costs on the market.
#4 Wowza
Wowza is a fully capable over-the-time (OTT) advertising platform in the United States and abroad. It allows broadcasters to build highly customized streaming workflows using APIs, third-party integrations, and other collections of features.
In addition, this OTT advertising platform supports professionals in monetizing their collections of video content, that’s why millions of professionals use this OTT advertising platform.
Cost:
$149 per month
Benefits:
It provides a wealth of features to create the experience you want.
It is an easy-to-use.
It is stable and a true work horse.
Key features:
Cloud transcoding
Basic API access available
Helps for live streaming and VOD
White-label video player
All-device streaming with an HTML5 video player
Best customer support
Business Uses:
This software is the best OTT Advertising Platform. Currently, many businesses use this software.
#5 Kaltura
Kaltura is another high-featured OTT advertising platform ranking in the United States and abroad. It is the best open-source OTT advertising platform that offers a unique OTT streaming platform that focuses on educational institutions. This OTT advertising platform is better for hosting big-size libraries of video content and streaming it with a total branded video player.
Cost:
$99 per month
Key features:
Multi-bitrate and adaptive video streaming
Monetization options (SVOD, AVOD, and TVOD) via integrations
Unique security features
Reliable video and player API access
Benefits:
It is easy to use and allows high quality video to be embedded on-the-go.
It give you a single platform for all your video needs.
It is easy to use with a minimal learning curve.
Support:
Users can open a support ticket with our Customer Care Specialists via the portal.
Business Uses:
Many business use this platform as it operates in four major markets: Cloud TV (that is, OTT) for operators and media companies, online video platform (OVP).
#6 Wistia
Wistia is the most popular video hosting solution. It has been serving the collection of video content and media distribution industry for over a decade. It is more popular due to its providing Top-tier customer services.
Benefits:
Support for marketing
Top-tier customer service
CRM integrations for a streamlined broadcasting experience, etc.
Cost:
$99.00Per Month
Features:
Hosting
Video player
Profile channel
Management
Video management
Distribution
Private upload
Collaboration, etc.
Business Uses:
It is more geared towards helping companies market their business. Typically, this software is designed to help you create impactful marketing videos without needing knowledge.
#7 Vidyard
If you are searching for the top OTT advertising platform in 2022, Vidyard is a perfect streaming platform for your business. It is a reliable OTT platform that offers special tools for businesses. Millions of people use this OTT advertising platform because it includes many impressive tools to improve audience reach and viewer engagement.
Key features:
Reliable Marketing Software that provides many tools (SEO, lead generation, email capture)
Tools that promote viewer engagement
High-performance video content management
Gold-standard security
Cost:
$15 per month
Benefits:
Working Well
Stock Ownership
Employee assistance program (EAP)
Unlimited time off
Community Care
Support:
Vidyard team is here to help.
Business Uses:
It is a video software that is built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals.
OTT CTV Advertising Platforms United States
Here’s a list of the top OTT CTV advertising platform in the United States.
Amazon Fire
Apple TV
Chromecast
Hisense
Playstation
Philips
Roku, etc.
Best OTT Streaming Services of 2022
#1 Netflix
Netflix stands #1 ranking in the top OTT over-the-top Streaming service in the United States. It is a famous over-the-top (OTT) streaming service in the United States. Millions of people like Netflix because it is one of the biggest on-demand streaming platforms on the internet. It offers entire seasons of television shows at a time when a person purchases a monthly or yearly subscription. It has three monthly pricing plans that involve unlimited content with ad-free streaming.
#2 Disney+
Disney+ ranks #2 in the best OTT advertising services globally. It is an excellent OTT streaming service that gives people access to films and TV series. The Walt Disney Company includes many impressive channels like Disney, Pixar, Marvel, National Geographic, Star, and Star Wars.
Disney+ is a famous over-the-top (OTT) advertising platform that offers one monthly pricing plan of $7.99/month that includes ad-free streaming access.
#3 Hulu
Hulu is the best OTT streaming service ranking in the United States. It offers access to new episodes that are typically uploaded the day after they air. Hulu offers four pricing plans, including;
$5.99 per month
$11.99 per month + ad-free streaming access
$64.99 per month + live TV
$70.99 per month + ad-free streaming access with live TV
In addition, it offers add-ons and bundled packages that provide viewers access to other films and TV shows.
#4 ESPN+
ESPN + is among the most popular over-the-top (OTT) Streaming services in the United States and abroad. It offers access to view films, TV shows, and other collections of content with monthly or yearly subscription plans of ESPN+. ESPN+ is the best streaming service dedicated to sports streaming. Similar to Disney+, it offers two pricing plans, including;
ESPN+: $5.99 per month + ad-free streaming access
ESPN+: $59.99 per year+ ad-free streaming access
In addition, you can view sports video content by purchasing as a part of a bundle with Disney+ for $13.99 per month.
#5 Prime Video
If you’re searching for the top over-the-top (OTT) Streaming service in 2022, prime video is the perfect OTT Streaming service for you. It is owned by Amazon. It offers unlimited access to films, TV shows, and other collections of video content with a subscription plan. In addition, it has a unique option by which you can purchase access to films that are still in cinemas.
It offers two pricing plans, including;
$14.99 per month
and $139 per year
#6 HBO Max
HBO Max is another best OTT Streaming service used in the United States. It is the best streaming service in 2022. This Streaming service offers access to movies that are still in theaters at no extra cost. In addition, it has two pricing monthly or yearly plans, including;
$9.99 per month
and $14.99 per month with ad-free streaming.
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