Career Paths For Digital Marketing Specialists In Australia

By Sunidhi on Aug 08, 2022

Career Paths For Digital Marketing Specialists In Australia

The demand for digital marketing is increasing in Australia at the moment. There are innumerable jobs in digital marketing that are available on almost all job portals in Australia. Various large businesses are looking for similar experts to manage their entire digital marketing campaigns.
A digital marketing specialist plans techniques for increasing engagement and visibility with Internet-based content, video marketing, products and services. They coordinate email and analytics programs to track website visitors. They specialize in creating marketing campaigns that introduce the user to modern technology like computers and smartphones.

Some Personal Requirements for a Digital Marketing Specialist -

  • Good with Computers
  • Creative
  • Strong and Good Organisational Skills
  • Able To Analyze and Interpret Information
  • Able To Work Independently or As Part of A-Team

Digital Marketing Specialist Course

University Name - The University of Illinois at Urbana-Champaign

Course Duration - Approx 8 Months

Under this course, you can master strategic marketing concepts and tools for brand communication in the digital world. This specialization explores many aspects of the digital marketing environment such as analytics, social media marketing, search engine optimization, and 3D printing, etc.

Some topics that you will learn in this course –

Learn how to evaluate and select the appropriate web analytics tools and techniques

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Get acquainted with the unique measurement opportunities and challenges New Media presents

Understand the framework and approach to measuring consumer digital actions

Skills that you will gain in this course –

  • Product Strategies
  • Marketing Performance
  • Digital Marketing
  • Data Collection
  • Data Visualization
  • Marketing Analytics
  • Earn a Certificate

When you complete the course you will earn a certificate that you can share with potential employers and your professional network.

Marketing Specialist

A marketing specialist is a person who helps design, build, and oversee a marketing project. In addition, it includes multi-platform marketing campaigns, advertising, promotion, and sales. A marketing specialist specializes in a specific communication channel, such as email, social, digital, and product areas. The average salary for a Marketing Specialist in Australia is AU$67,156 per year.

What does a Marketing Specialist usually do?

Familiar with Consumer Analysis: It involves understanding consumer data collection strategies, demographics, buying trends, and marketing plans, and using the information to implement a marketing project.

Assists In Customer Relations: A marketing specialist works to support sales presentations, campaigns, project management, and communications between the project team and clients.

Supports the design, delivery, and creation of marketing programs:

These professionals work with cross-functional teams to deliver marketing messages and improve brand awareness.

Important Key Points for a Marketing Specialist –

  • New Contact Rate
  • Sales Revenue
  • Conversion Rate
  • Cost Per Lead

Digital Marketing Specialist Certification

Digital marketing specialists facilitate well-planned digital marketing strategies to meet the goals set by the overall marketing strategy. These experts are able to accurately describe marketing activities that use internet electronic devices to engage with customers. Those candidates who clear the exam are awarded Digital Marketing Specialist Certification.

Prerequisite Experience – 3 years of work experience is required to pass this exam.

Prerequisite Education  Digital Marketing Book and 20 compulsory academic hours.

Cost of Exam – 629.64 AUD

Exam Format –

  • Multiple Choices
  • 140 Questions
  • No Negative Marks for Incorrect Answers
  • Duration - 180 Minutes
  • Proctored Online Exam

Audience Profile – This certification is for sales and marketing professionals aspiring to become digital marketing specialists.

Digital Marketing Specialist Job Description

A digital marketing specialist is responsible for helping any brand to survive by working on marketing campaigns. It is the duty of a digital marketing specialist to conduct market research, create content to help marketing campaigns succeed, and strategize with other marketing professionals.

Responsibilities of Digital Marketing Specialist –

  • Building a strong online company voice through social media
  • Manage end-to-end digital projects
  • Design digital media campaigns tailored to business goals
  • Suggesting and executing direct marketing methods to increase profitability
  • Coordinate the creation of digital content
  • Monitor ROI and KPIs
  • Stay up-to-date with the evolution of digital media

Digital Marketing Specialist Skills

To become a Digital Marketing Specialist, professionals must have skills in customer relations, communication, storytelling, collaboration, and social media.

Here we have listed some more skills to become a digital marketing expert –

  • Good communication and interpersonal skills
  • Excellent analytical skills
  • Critical thinking and problem-solving skills
  • Attention to detail must be given for accurate analysis of data
  • Ability to work under pressure, and motivation to succeed in a competitive environment

Here, we mentioned Top skills that are required to become a digital marketing expert –

  • Content Creation
  • Data Analysis
  • CRM
  • SEO & SEM
  • Communication Skills
  • Social Media
  • Basic Design Skills

Digital Marketing Specialist Salary

A career in digital marketing in Australia is reaching great heights. And if we talk about the salary of Digital Marketing specialists in Australia, their average annual salary is $80,000, which is $41.03 per hour. On the other side, entry-level positions cost $72,500 per year, while most experienced workers pay $100,006 per year.

Digital Marketing Specialist Jobs

With a growth rate of 2.2% over the next five years, compared to the expected 1.5% rate in the workforce for Australia as a whole, there is no doubt that investing in or entering a career in digital marketing can yield positive results in the future.

Here, We Have Listed Some of the Best Job Posts in Australia –

  • Digital Marketing Manager at ClearScore, Sydney NSW
  • Digital & Marketing Automation Specialist at Kindred
  • Digital Marketing Coordinator at BeenSortd
  • Digital Marketing and Website Manager at BeenSortd
  • Digital Sales Lead at s2m Digital, Sydney NSW
  • Senior Digital Marketing Manager at s2m Digital

Freelance Digital Marketing Specialist

A Freelance Digital Marketing Specialist is a professional with a wide range of skills from content and copywriting to social media, search engine optimization, ad creation, website building, strategy creation, and design. The typical Freelancer Digital Marketing salary is AU$6358 per year.

Tips for becoming Freelance Digital Marketing Specialist –

  • Find Your Niche
  • Build Your Skills
  • Build Your Website
  • Have Flexible Rates
  • Find a Mentor
  • Curate Your Brand
  • Network to Build a Client Base

Digital Marketing Specialist Simplilearn

Talking about the Digital Marketing Specialist course given by the Simplilearn –

This is a master's program designed to transform you into a digital powerhouse with all the expertise in every branch of online marketing. Under this, learners have the facility to attend 35+ live online instructor-led classes as needed. Adding to the global aspect of training, one can learn monthly mentoring sessions by leading international influencers and thinkers.

Key Features –

  • Industry Recommended Learning Path
  • Access to 35+ live, instructor-led batches for core courses
  • Exclusive access to Digital Marketing Experts
  • Earn a Masters Certification on completion
  • Prepares learners for 12+ certifications
  • Covers 40+ digital marketing tools
  • More than 250 hours of high-quality eLearning

How To Become A Digital Marketing Specialist

Here we have given some 10 steps by which you can become a Digital Marketing Specialist –

1. Learn Digital Marketing Essentials

2. Build Social Media Marketing Skills

3. Get a Digital Marketing Certification

4. Stay updated on the latest digital marketing trends

5. Build Team Management Skills

6. Work as an SEO Expert

7. Master PPC Advertising

8. Implement Content Marketing Campaigns

9. Learn How Email Marketing works

10. Learn to use Data Analysis/Reporting Tools